Blue Ocean Is...

Your Team of Retail Consultants

"Focus on bench marking and beating the competition leads to imitative, not innovative, approaches to the market, often resulting in price pressure and further commoditization.

Instead, companies should strive to make the competition irrelevant by offering buyers a leap in value."

W. Chan Kim - Renee Mauborgne

The team at Blue Ocean Innovative Solutions has over a century of combined retail experience.

Our clients have access to the most effective marketing & merchandising strategies in the industry.

We've forged strong relationships with manufacturers around the world and make them available to you.


Blue Ocean Clients Benefit From:

  • Established Relationships with U.S. Retailers in Mass, Drug & Club
  • Global Relationships from Years of Retail Food Experience
  • Supplier Experience in the Fresh Meat Industry
  • Full Array of Healthcare Consultative Services

OTC, HBA & General Merchandise

What We Do

OTC, HBA & General Merchandise


We have strong manufacturer & retail relationships established in all OTC and HBA categories.

This is enhanced by our relationships with mass, club, chain drug, and food retailers, technology vendors, and national trade associations.


Our extensive market experience can help maximize your sales at retail level.

Small startups and established manufacturers alike benefit from the wealth of knowledge & vast connections that Blue Ocean provides.

Our sales managers will consider your business from all angles, identify growth opportunities, and implement proven strategies to drive sales and maximize your profits.

Food

What We Do

Food


Our manufacturer sales reps & food consultant teams are simply the best in the industry.

We have broad retail food and manufacturer experience (formed at the executive-level), as well as valuable supplier experience in the fresh meat industry.

Combining this knowledge with strategic global relationships we've formed over the years gives our clients an uncommon competitive edge.


Blue Ocean clients have access to world class merchandising strategies, including:

  • Sales representation
  • Analysis and Application of Retailer Data for Item Movement
  • Forecasting
  • Category Management
  • Modular / Plan-o-Gram Planning
  • Shrink Optimization
  • Product Development
  • Logistics
  • Promotional Planning

We have a proven track record of delivering increased sales for our clients.

Much of this success is drawn from our global relationships, consumer insights and retail experience,

We are in current engagements with food product companies to bring their products to the shelves of major retailers. Effective product development, marketing, packaging innovation, environmental sustainability offerings and improved service levels are just a few of the perks available to Blue Ocean clients.


For more information, contact:

BIFFY FLETCHER

Vice-President of Food

479.283.2114

biffyfletcher@blueoceanis.com

Experience & Skill Set

  • 20 years of retail experience working with Walmart, Walmart International and Sam’s Club
  • Strong CPG background with positions in sales, customer marketing, category management and supply chain
  • 7 years Frozen Food experience
  • Strengths in innovation collaboration and strategic planning
  • Proven track record in demonstrating “best in class” category management for product placement, modular planning, promotional planning and pricing strategies
  • Private Label food innovation and product development
  • International food exporting
  • Sustainability initiatives
  • Customer marketing program development and execution
  • Store operations and execution

Pharmacy & Healthcare Consulting

What We Do

Pharmacy & Healthcare Consulting


We can help streamline all of your operations and ensure compliance on pharmacy and retail healthcare regulatory issues.

With nearly a century of pharmacy experience, combined with extensive knowledge & a network of international contacts, Blue Ocean consultants will add validity and efficiency to your business.

We offer a full array of consultative healthcare services that support pharmacy retailers, internet pharmacies, hospital pharmacies and mail order pharmacies.

We do this by simplifying the complexity of state and federal healthcare regulations and laws, meeting state requirements, and maintaining compliance on issues such at VIPPS, VAWD, Operations, Record Keeping, Controlled Substance Audits, and others.


Consulting Service Offerings:

  • Pharmacy Operations Improvement
  • Pharmacy Mail Order Review
  • Pharmacy Quality Assurance Programs
  • Generic Contracting Strategy
  • Global Sourcing
  • Pharmacy Security and Drug Diversion Program
  • Pharmacy Compliance Improvement
  • New Product Launch
  • CPG Launches
  • CPG Growth Strategies
  • CPG Innovation
  • Rx to OTC Strategies

Retail Analytics Support

What We Do

Retail Analytics Support


The Blue Ocean analytic team will work hard to drill down to the specific sales, logistics, and supply issues that your business is facing and then provide focused, sales-driven solutions.

With years of experience in retail analysis, we can help you capitalize on all possible avenues of sales opportunities.

Once we have an item on the shelf, the work begins. The single most important ingredient for success in the consumer goods industry is basic in-stock. With our clients, it is our utmost focus.


Our team boasts years of experience In the world of retail replenishment and logistics.

This experience is utilized to work with existing replenishment managers and systems to correct any potential out-of-stock issues before they occur.

We have a proven track record of improving in-stocks and avoiding MABD compliancy fines for our clients. However, the real benefit of this focus is increased sales and continued success for our brands.

Imports

What We Do

Imports


The Blue Ocean team has established direct relationships with Food, Pharmacy and CPG manufacturers worldwide.

These strategic connections can be a benefit to both retailers and domestic suppliers, resulting in a reduced cost of goods, improved supply chain & increased product innovation.

We can assist with contract manufacturing, helping to introduce your customers to successful products that have been sold in countries outside of the United States.

Community

Improving Our Community's quality of life is very important.

Unfortunately, not everyone has the privilege to access vital needs. That can have a profound effect on the individual, their family and friends and, indeed, the wider community.

Education and prevention is the cornerstone of community development, and working together is the only way we will achieve success – for everyone.


Involvement

Leadership

Chuck Fehlig

Consultant

479.366.7861

chuckfehlig@blueoceanis.com

Experience & Skill Set

  • 27 Years at Walmart Stores, Inc.
  • Past Vice-President & Divisional Merchandise Manager (DMM) of OTC Merchandise for Walmart Stores, Inc.
  • Past Director of Professional Affairs & Divisional Operations Manager
  • Graduated with a Degree in Pharmacy from UAMS

Awards & Recognition

  • Lead Walmart to Becoming the Leading OTC Retailer in the United States
  • Named "Vice-President DMM of the Year" at Walmart in 2003
  • Given the "Outstanding Leadership Award" from Walmart in 2009

Bob Dufour

SVP Sales

479.685.4300

bobdufour@blueoceanis.com

Experience & Skill Set

  • 24 Years at Walmart Stores, Inc.
  • Programs for Compliance & Persistence of Branded Products
  • Professional Educational Programs
  • Accelerating Sales of OTC Products
  • Consumer Marketing
  • Established a National Optical Chain, Specialty Pharmacy & Mail-Order Pharmacy
  • Managed Care: Negotiating National Contracts, Audit Reviews, Compliance Issues, Direct Sales, Contracting Employer Groups, Associations, Health Plans
  • Generic Contracting Strategy
  • Pricing Analysis
  • Global Sourcing for a Top 10 US Pharmacy Provider
  • Analysis of Prescription Benefits Contracting
  • Compliance for Employer Prescription Benefit Plans
  • Prescription Department Efficiency
  • Pharmacy Security
  • Diversion Program

Awards & Recognition

  • During His Tenure at Walmart, Pharmacy Sales Grew From $100 Million to Over $20 Billion Annually, and Pharmacies Grew from 60 to 3700+ Individual Sites
  • Past President of the Arkansas State Board of Pharmacy
  • Past Chairman of the 2007 NACDS Pharmacy & Technology Conference
  • Member of Advisory Board at 4 Schools of Pharmacy
  • Speaking Engagements Have Included: The National Association of Chain Drug Stores, the Academy of Non-Prescription Medications, the Food Marketing Institute, the Consumer Directed Health Care Association, the National Association of Boards of Pharmacy, National Library of Medicine, HDMA, NCPDP, and others.

Bruce Painter

President Sales

479.381.1425

brucepainter@blueoceanis.com

Experience & Skill Set

  • 22 Years at Walmart Stores, Inc.
  • Procurement of Pharmaceutical & Consumer Products
  • Pricing / Item Maintenance
  • Replenishment
  • Pharmacy Operations
  • Marketing & Public Relations
  • State & Federal Compliance
  • Government Affairs
  • Implementing Strategic Positioning for Diabetes Merchandise
  • Establishing Key Relationships with Generic & Branded Pharmaceutical Manufacturers
  • Generic Manufacturing Industry Experience

Awards & Recognition

  • Generated Prescription Sales of Over $12 Billion for Walmart and SAM’S Club Pharmacies
  • Named "Sam M. Walton Entrepreneur of the Year" in 2006
  • Named "John McGilliard Outstanding Pharmacy Merchant" in 1998
  • Establish the $4 Generic Prescription Program at Walmart

Contact Us

We're ready to meet you!

info@blueoceanis.com

Blue Ocean Innovative Solutions
3201 SW Regency Parkway, Suite 5
Bentonville, AR 72712